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Message de anastasia2304 posté le 16-11-2014 à 14:43:34 (S | E | F)
Bonjour à tous,
Pouvez-vous m'aider s'il vous plaît car j'ai un exercice d'anglais où je dois rédiger des recommandations pour faire la promotion d'une nouvelle école. J'ai mis beaucoup de temps sur cet exercice et j'aimerais avoir des avis sur le fond et sur la forme.Je précise que je devais synthétiser car tout devait tenir sur une seule page !Merci pour vos réponses.
"A graphic charter
A new training needs a graphic charter in order to develop its visual identity. It defines the colors, shapes, logotype, typography, and others guidelines that should be followed for each communication tools. For the Master course in Intercultural management, we started with colors. Firstly, we selected the blue; blue being the color of the sea and the sky, it symbolizes the openness to the international. The University of Helsinki uses the blue in its graphic charter too, so this color strengthens the link between Dijon and Helsinki. In the other hand, we choose the orange which is a warm and inviting color, and which relates to social communication.
Then, we established a logotype which serves as a reminder of our training. We choose a rounded shape (Appendix 1) reminiscent of the planet, symbolizing the opening to the international. We have segregated the shape in two parts: blue and orange. Each color symbolizes a city (Dijon and Helsinki).
The main purpose of those choices is to highlight the partnership between France and Finland, and consequently the international dimension of the MA which constitutes its main strength.
Institutional tools
Each training needs institutional tools as information pamphlets, posters and others documentation tools. Therefore, a presentation brochure describing the course structure, the training schedule, the partnership with Helsinki and all information related to the Master course seems indispensable. It must be clear and legible, emphasize the Master’s qualities and strengths and highlight the partnership with Helsinki. In addition, the cost of the training must be explicit because it’s the most important competitive advantage of the Master course.
In addition, a dedicated website will be develop. Nowadays, it is an indispensable tools to communicate. The majority of students do research on the Internet. Thanks to a website well referenced on search engines, they can easily find information about the training. A website is also a proof of modernity; being present on the Internet shows that the Master course is sensitive to the 2.0 evolution.
A modern training
Students are sensitive to the level of training modernization. In order to meet their expectations, we recommend to be active on social media platforms. They are a cheap and efficient communication tool. Youtube is the better Social network to communicate when you are a school, especially Youtube Edu which allows trainings to post online videos related to their field. In this platform, it is easy to reach students because they constitute the majority of visitors. Thus, posting video related to the intercultural management field can attract viewers and consequently reach potential prospects to the Master course.
Finally, we recommend to create a social network especially for the Master course, which will regroup all students who did the training in order to create an internal network and keep MA students linked."
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Modifié par lucile83 le 16-11-2014 14:44
Message de anastasia2304 posté le 16-11-2014 à 14:43:34 (S | E | F)
Bonjour à tous,
Pouvez-vous m'aider s'il vous plaît car j'ai un exercice d'anglais où je dois rédiger des recommandations pour faire la promotion d'une nouvelle école. J'ai mis beaucoup de temps sur cet exercice et j'aimerais avoir des avis sur le fond et sur la forme.Je précise que je devais synthétiser car tout devait tenir sur une seule page !Merci pour vos réponses.
"A graphic charter
A new training needs a graphic charter in order to develop its visual identity. It defines the colors, shapes, logotype, typography, and others guidelines that should be followed for each communication tools. For the Master course in Intercultural management, we started with colors. Firstly, we selected the blue; blue being the color of the sea and the sky, it symbolizes the openness to the international. The University of Helsinki uses the blue in its graphic charter too, so this color strengthens the link between Dijon and Helsinki. In the other hand, we choose the orange which is a warm and inviting color, and which relates to social communication.
Then, we established a logotype which serves as a reminder of our training. We choose a rounded shape (Appendix 1) reminiscent of the planet, symbolizing the opening to the international. We have segregated the shape in two parts: blue and orange. Each color symbolizes a city (Dijon and Helsinki).
The main purpose of those choices is to highlight the partnership between France and Finland, and consequently the international dimension of the MA which constitutes its main strength.
Institutional tools
Each training needs institutional tools as information pamphlets, posters and others documentation tools. Therefore, a presentation brochure describing the course structure, the training schedule, the partnership with Helsinki and all information related to the Master course seems indispensable. It must be clear and legible, emphasize the Master’s qualities and strengths and highlight the partnership with Helsinki. In addition, the cost of the training must be explicit because it’s the most important competitive advantage of the Master course.
In addition, a dedicated website will be develop. Nowadays, it is an indispensable tools to communicate. The majority of students do research on the Internet. Thanks to a website well referenced on search engines, they can easily find information about the training. A website is also a proof of modernity; being present on the Internet shows that the Master course is sensitive to the 2.0 evolution.
A modern training
Students are sensitive to the level of training modernization. In order to meet their expectations, we recommend to be active on social media platforms. They are a cheap and efficient communication tool. Youtube is the better Social network to communicate when you are a school, especially Youtube Edu which allows trainings to post online videos related to their field. In this platform, it is easy to reach students because they constitute the majority of visitors. Thus, posting video related to the intercultural management field can attract viewers and consequently reach potential prospects to the Master course.
Finally, we recommend to create a social network especially for the Master course, which will regroup all students who did the training in order to create an internal network and keep MA students linked."
-------------------
Modifié par lucile83 le 16-11-2014 14:44
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